SearchJune 11, 2026

Google Ads Setup Guide, Campaign Structure, Keywords, and Conversion Tracking

Start With Measurement, Not Bidding

If conversion tracking is wrong, every optimization is wrong. Before you launch:

define one primary conversion
dedupe thank-you page events
set values if outcomes vary

Campaign Structure That Scales

Use separation for clarity:

Brand search
Non-brand high intent
Non-brand mid intent
Remarketing

Keep PMax separate and treat it as its own system.

Keywords and Match Types

Start tighter, expand later:

exact for core money terms
phrase for controlled exploration
broad only with strong negatives and conversion volume

Negatives Are Your Budget Guardrail

Build a negative list weekly, especially for:

jobs, free, pdf, meaning, definition
unrelated industries
competitor names if not allowed

Landing Page Hygiene

Message match is the cheapest optimization. Repeat the query promise in the headline, show proof, and make the CTA easy on mobile.

A Launch Checklist

Area	Done
conversions	primary, deduped, valued
structure	brand separated
keywords	intent mapped
negatives	starter list created
ads	at least 2 RSAs per ad group
pages	fast on mobile

If you want a clean setup review before spend scales, contact AdCharta.

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