Free Tools

Free calculators and planning tools to optimize your digital ad campaigns.

ROAS Calculator

Calculate your Return on Ad Spend from your ad spend and revenue.

Calculate recommended ad budget based on your industry and goals.

Create UTM-tagged tracking links for your campaigns.

Calculate the minimum sample size and duration for your A/B test.

Estimate revenue from your traffic, conversion rate, and average order value.

Calculate the viewability rate and true cost of your ad impressions.

Determine the ideal frequency cap based on your campaign goal and platform.

Compare how different attribution models evaluate channel performance.