ROAS Calculator
Calculate your Return on Ad Spend from your ad spend and revenue.
Current ROAS
4.00x
GoodRequired Revenue for Target
$12,000
100% ✓
What is ROAS and How to Calculate It?
ROAS (Return on Ad Spend) is the ratio of revenue generated from advertising to the cost of that advertising. It's one of the most critical performance metrics in digital advertising. Formula: ROAS = Total Revenue ÷ Ad Spend.
How Does This Calculator Work?
Enter your ad spend and the revenue generated. Our calculator automatically computes your current ROAS and shows the minimum revenue needed to reach your target ROAS. A ROAS of 4x+ is generally considered good, 2-4x average, and below 2x is low.
Why is ROAS Important?
ROAS measures how efficiently your ad budget is being used. A higher ROAS means more revenue for every dollar spent on advertising. Tracking ROAS across Google Ads, Meta Ads, and programmatic campaigns is the cornerstone of budget optimization.
Want Your Campaigns Managed Professionally?
Our free tools help with basic calculations, but real results come from expert management. At AdCharta, we maximize your ROAS with data-driven strategies.
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