🇹🇷 Istanbul • Automotive

Istanbul drives a huge share of Turkey's vehicle demand, but it is a uniquely price-sensitive market. High purchase taxes and the cost of financing mean buyers research obsessively, compare new against used, and weigh monthly payments as carefully as the sticker price.

The used-car market is enormous and marketplace-led, so brands and dealers have to compete for attention across both new-car intent and a massive second-hand audience.

Istanbul's geography matters: a buyer on the Anatolian side rarely crosses to a European-side showroom. We use postcode and district-level targeting so each dealer reaches its real catchment, instead of paying to advertise across the whole metro.

We build awareness with video and social, capture active shoppers with search, and convert with dynamic retargeting and finance-led offers that match how Turkish buyers actually decide.

Most Istanbul purchases involve financing, and a large share are used vehicles. We lead with monthly-payment and trade-in messaging, and we run marketplace-aware campaigns that keep your stock visible where buyers actually search.

Every campaign ties back to real outcomes: cost per test drive, cost per finance enquiry and cost per sale, supported by offline conversion tracking.

We understand how cars are really bought in Turkey, from ÖTV and financing to the dominance of used-car marketplaces. We design campaigns that respect both brand and dealer goals and report against measurable enquiries.

You get a senior team, clear reporting and accountability to the same numbers you track.

Does the ÖTV tax change how you advertise cars in Turkey?

Yes. Because purchase taxes and financing heavily shape decisions, we lead with monthly-payment, trade-in and total-cost messaging rather than headline prices, which matches how Turkish buyers actually evaluate a vehicle.

How do you handle Istanbul's European and Anatolian sides?

We use district and postcode-level targeting so each dealer reaches buyers in its real catchment area, rather than wasting budget advertising across the entire city.

Can you advertise used cars as well as new?

Absolutely. Istanbul's used-car market is huge and marketplace-led, so we run strategies that keep your stock visible where second-hand buyers search while still capturing new-car intent.