🇹🇷 Istanbul • E-commerce & Retail

Turkish e-commerce is dominated by powerful local marketplaces and an Instagram-first discovery culture. Shoppers move fluidly between marketplaces, brand sites and social feeds, and many still expect cash-on-delivery and installment options at checkout.

Winning here means competing on more than price. Brands need a clear story across channels and a funnel built for how Turkish shoppers actually buy.

We do not treat marketplaces and your own store as rivals. We use advertising to win visibility on marketplaces where demand is highest, while building direct sales on your own site where margins are better and you own the customer relationship.

Dynamic product ads keep your bestsellers in front of ready buyers, tied to live stock so you never pay to promote sold-out items.

Discovery in Turkey happens on Instagram and TikTok. We build creative-led campaigns that turn scrolling into sales, with a steady flow of tested hooks and formats rather than a single hero ad that fatigues.

Funnels are designed for local reality: cash-on-delivery trust signals, installment messaging and fast, mobile checkout.

We optimize toward contribution margin and repeat purchase, not just top-line revenue or ROAS that ignores returns and discounts. You get clear reporting on what each channel truly contributes.

That means sustainable growth, a healthier blended ROAS and a team that treats your budget like its own.

Should I sell on marketplaces or my own site?

Both, working together. We use advertising to capture marketplace demand where it is highest while building higher-margin direct sales on your own site, so you grow volume and protect margin at the same time.

Do you account for cash-on-delivery and installments?

Yes. These are central to Turkish shopping behavior, so we build trust signals and installment messaging into the funnel and factor their impact into how we measure real profitability.

How do you measure e-commerce success?

We report on contribution margin and repeat purchase, not just revenue or a ROAS figure that ignores returns and discounts, so growth stays profitable rather than just large.