🇳🇱 Amsterdam • Travel & Hospitality

Amsterdam is a leading European destination and, via Schiphol, one of the continent's busiest connecting hubs. Demand is international and seasonal, with online travel agencies competing hard against the hotels and airlines they list, and the city actively managing tourism quality over sheer volume.

The opportunity is to capture the right demand earlier and convert more of it directly, protecting margin against OTA commissions.

A European city-breaker, an intercontinental connecting passenger and a business visitor behave differently. We run multi-language campaigns, primarily in English and Dutch, with creative and offers matched to each segment.

Seasonal pacing aligns budget with demand peaks, and a quality-tourism lens helps attract higher-value visitors rather than just more footfall.

Every direct booking protects the margin you would lose to an OTA. We combine metasearch presence, brand defense and retargeting to move travelers to your own booking engine.

Full-funnel tracking connects upper-funnel video and social to confirmed, attributed bookings, so you can see which campaigns truly fill rooms and seats.

We understand the Schiphol-driven audience, the seasonality and the margin pressure of OTAs. We grow direct demand and report against confirmed bookings and revenue.

You get a senior team that treats occupancy and load factor as the real KPIs.

How do you use Amsterdam's Schiphol hub?

We target connecting and intercontinental travelers as well as direct visitors, tailoring campaigns to each, which is valuable given Schiphol's role as a major European connecting hub.

Can you support responsible-tourism goals?

Yes. We can focus on attracting higher-value, quality visitors rather than maximizing volume, aligning with the city's approach to managing tourism.

How do you reduce OTA dependency?

We grow direct bookings through metasearch, brand defense and retargeting that moves travelers to your own booking engine, protecting margin lost to OTA commissions.