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DSP / Programmatic

The Trade Desk Consulting

Data-driven programmatic advertising strategies through The Trade Desk DSP. Maximum performance with omnichannel campaign management, advanced targeting, and transparent reporting.

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What We Do on This Platform

Omnichannel Campaign Management

We create and manage integrated campaigns across all channels including display, video, audio, CTV, and DOOH.

Unified ID 2.0 Strategy

We build UID 2.0 integration and strategy to maintain your targeting power in the cookieless world.

Data Marketplace Integration

We select the most suitable data segments from The Trade Desk's extensive data marketplace and integrate them into your campaigns.

Connected TV (CTV) Campaigns

We set up CTV campaigns that combine traditional TV's reach with digital's targeting power.

Koa Algorithm Optimization

We optimize bidding strategies by leveraging The Trade Desk's Koa AI engine to its fullest potential.

Use Cases

1

Brand Safety-Focused Campaigns

Ensure your brand appears in safe environments with brand safety controls and premium inventory selection.

2

CTV & Video Advertising

Reach broad audiences on Connected TV and premium video inventory to increase brand awareness.

3

Data-Driven Audience Building

Combine first-party and third-party data to build your most valuable audience segments.

The Trade Desk DSP Consulting — Turkey and Global Markets

The Trade Desk is the world's largest independent DSP, offering advertisers transparent and data-driven ad buying across the open internet. You can manage campaigns across CTV, video, display, audio, and digital out-of-home channels from a single platform.

At AdCharta, our Trade Desk certified experts set up, optimize, and scale your programmatic campaigns in Turkey and global markets. We strengthen your brand's digital presence with UID 2.0 strategy, CTV campaigns, and advanced targeting options.

Frequently Asked Questions

What is The Trade Desk?

The Trade Desk is an independent DSP that enables advertisers to buy programmatic ads across the open internet (web, mobile, CTV, audio, DOOH). It offers a transparent alternative to Google's closed ecosystem.

Can The Trade Desk be used in Turkey?

Yes, The Trade Desk is a global platform and you can serve ads in 80+ countries including Turkey. You can also access Turkish publisher inventory and Turkey-specific data segments.

What's the difference between DV360 and The Trade Desk?

DV360 is Google's DSP and works integrated with Google's ecosystem. The Trade Desk is an independent platform offering broader inventory access and transparent reporting. Using both creates the most comprehensive strategy.

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