DV360 Consulting
Programmatic campaign management through Google Display & Video 360. Reach your target audience most effectively using the power of Google's ecosystem.
What We Do on This Platform
Campaign Planning & Setup
We build campaign structures on DV360, strategically configuring insertion orders and line items.
Google Audience Segments
We create in-market, affinity, and custom audience segments using Google's extensive audience data.
YouTube Programmatic
We provide programmatic access to YouTube inventory through DV360 and optimize video campaigns.
CM360 Integration
We work integrated with Campaign Manager 360 for ad serving, floodlight tag management, and cross-channel measurement.
Algorithmic Bid Management
We configure DV360's automated bidding strategies according to your goals and continuously optimize them.
Use Cases
Broad-Reach Awareness Campaigns
Reach millions of users in display and video formats through Google's massive inventory network.
Programmatic Video & YouTube
Tell your brand story through targeted video campaigns on YouTube and premium video inventory.
Full-Funnel Strategy
Create a complete conversion funnel with integrated campaigns across awareness, consideration, and conversion stages.
Related Industries
DV360 (Display & Video 360) Consulting Services
Google Display & Video 360 is Google's enterprise-level DSP. It enables you to manage programmatic display, video, native, and audio campaigns from a single platform. It offers a powerful advertising ecosystem with Google's audience data, YouTube inventory access, and CM360 integration.
At AdCharta, we plan, set up, and optimize your campaigns on DV360 with years of experience. We provide comprehensive services from insertion order management to custom audience creation, programmatic YouTube campaigns to detailed reporting.
Frequently Asked Questions
What is DV360?
DV360 (Display & Video 360) is Google's programmatic ad buying platform (DSP). You can create campaigns in display, video, native, audio, and Connected TV formats and access Google's extensive inventory network.
What's the difference between DV360 and Google Ads?
Google Ads is a self-serve advertising platform used for Search, Shopping, Display, and YouTube campaigns. DV360 is an enterprise-level DSP offering programmatic buying, private deals, advanced targeting, and CM360 integration.
What is the minimum budget for DV360?
While DV360 doesn't have an official minimum budget, a monthly ad spend of at least $1,000-$3,000 is recommended to fully leverage the platform. At AdCharta, we create the most suitable strategy based on your budget.
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