250% Occupancy Increase for Hotel Chain via Programmatic

Challenge

A 4-location boutique hotel chain was struggling with 35% occupancy during off-season periods. OTA (Online Travel Agency) commissions were reducing profitability and direct booking rate was only 15%. The brand had no digital advertising experience.

Solution

We set up programmatic campaigns through DV360, reaching users with travel intent at the right time. We targeted airport visitors, flight search users, and competitor hotel site visitors. We increased direct booking rates through Google Hotel Ads integration. We showcased the hotel experience visually through Meta Ads carousel ads.

Approach

We used a combination of geographic and behavioral targeting. We captured users planning travel 7-14 days in advance. We displayed current room prices through dynamic pricing ads. We recovered hesitant users through retargeting campaigns. With seasonal budget optimization, we spent aggressively in off-season and efficiently in high season.

Results

Platforms Used